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“Hashtags’ best feature is also their most deadly bug - the fact that anyone can use a hashtag," said Gina Trapani, director of engineering for software design studio Postlight. We shouldn't end hashtags, but we shouldn't let them destroy us. I'm not advocating for an end to hashtags, but I think it's important to understand what their purpose is and how the social networks and their users can fight against being manipulated. That's hard to quantify, but they are powerful tools that anyone - from a tech journalist to a militant leader - can employ for attention. The terrorist organization used the hashtag #StevensHeadInObamasHands ahead of the beheading of American journalist Steven Sotloff. For one extreme example, ISIS spread propaganda via organized hashtag campaigns. Hate speech and violence can have their own hashtags, as well. The paper published this year showed how Russian bots and trolls used those hashtags to further polarize the conversation. Kate Starbird, an assistant professor at the University of Washington, and her colleagues investigated how tweets divided us in the discourse around #BlackLivesMatter.
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And it creates compassionate empathy for understanding their current situation.But a recent study reminded me that hashtags are not always something that inspire love between internet users. Think: what is the complete experience moving to a new marketing tool like?īest of all, experience thinking requires talking to customers to understand their motivations. If a service is for marketers, don’t only think about onboarding flow. While thinking about the experience, think about the customer’s state of mind.
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#Gina trapani personal finance apps series#
But at any company Customer Success can think like this to fill existing gaps.įor example, it’s not unusual for a service’s welcome email series to center on Do X and Y in the product! … Configure this feature.īut what if a welcome series is experience driven? That shifts the focus from what one should do in a service to what a service allows one to do. Gina’s post covers gaps only a new product could fill. It’s a simple belief, someone hires a service to do a job. People don’t want a quarter inch drill, they want a quarter inch hole The entire article reminded me of the famous quote by Theodore Levitt that goes like: Consider transferring X dollars sitting in your savings account right now to your IRA before April 15th. Hey, it looks like you’ve got some tax-advantaged accounts that you haven’t maxed out.It’s December 1st! If you donate X dollars to tax-deductible charities by the end of the month, you’ll save Y dollars on your income tax in April.Off the top of my head, here are a few insights I’d love to get from my money management app: Your salary, your credit card balances, whether you have kids, how much doggie daycare cost, how many times a month you order from Seamless or get a Lyft, how bad your Amazon habit really is.
#Gina trapani personal finance apps download#
They download all your transactions, and boom-they know a lot of things about you. The problem with these birds-eye view, dashboard apps is that you have to connect all your accounts to them. Gina Trapani at Postlight wrote a fantastic article about personal finance apps and the gaps they fail to solve. Experience Centered verse Product Centered